Designed and built by MGt Technology Solutions, Profile™ has been optimised for the digital broadcast and new media markets and is platform agnostic. Profile's comprehensive, end-to-end functionality provides a complete solution to our clients, providing both integrated and automated customer and back office services. This sophisticated offering can support all types of pay and transactional services such as on-demand content, video-on-demand, pay-per-view and subscription models. These services can be supported across multiple platforms including DTT, DTH, cable and broadband, ultimately providing a single view of the customer.

In summary, Profile can provide the following benefits:

Single customer care and billing solution
A convergent system supporting all types of pay and transactional services across all platforms has the advantage of being able to offer cross-platform promotional pricing and packages. Profile's sophisticated discount and pricing functionality allows all types of complex bundling, discounting, cross and up-selling of different services and packages across DTT, DTH, cable and broadband platforms

One view of the customer
Profile has been developed with the customer at the core, offering an enhanced and more efficient customer experience. With all services, transactions and subscriptions across all platforms aggregated into one account, this provides an exact and detailed view of the customer status and history. In addition, it provides the ability to analyse viewer behaviour, trends and preferences for more effective marketing campaigns.

One-to-one viewer relationship
A sophisticated and convergent CRM system will help to turn viewers into active and loyal customers. By centralising all information and activity across all platforms, the data can be used to build targeted promotions and communications as well as new service offerings. This will facilitate a more relevant, beneficial and long-term relationship with the viewer as well as strengthen brand loyalty.

Faster time-to-market
MGt has extensive experience and knowledge of running Profile in-house on behalf of broadcast clients. This experience together with our highly specialised team of professional services means that new deployments and services are implemented quickly and easily. Profile's parameter driven design, flexibility and ease of customisation ensures that we are able to respond to the most complex business requirements effectively and within tight timescales.

Lower total cost of ownership
MGt implements, manages and runs Profile on behalf of all clients ensuring the highest levels of operational efficiency. Through our specialist knowledge and proven processes, we are able to offer a cost effective and high quality of service. Profile's inherent architecture and design provides enhanced automation, streamlined processes and predefined published APIs for faster implementation and integration.