IPTV offers a complementary delivery mechanism to traditional TV broadcasting by providing a new platform on which to extend the brand and viewer loyalty. MGt’s IPTV solution provides a complete end-to-end service from EPG, content security and management, digital rights management, payment services as well as customer and technical support. This allows the service provider to deliver live streaming, catch up TV and video-on-demand and to offer a comprehensive range of paid user content services, for example, subscriptions, pay-per-view, video-on-demand, premium subscriptions and on-demand buys.

Our sophisticated CRM system, Profile™, allows service providers to build a valuable database of viewer behaviours, buying habits and preferences. This enables tailored marketing and promotional campaigns to be aimed at clearly defined groups, thereby maximising revenue potential.

MGt’s IPTV solution provides the following benefits:

	integrated, automated solution for customer and revenue management
	multichannel, multiplatform CRM
	single view of the customer
	individual viewer profiling
	monetised on-demand content, video-on-demand and subscriptions