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MGt ensures Racing UK maintains winning form

November 2009

Racing UK contracts MGt to handle TV and Broadband Subscriptions.

Racing UK has outsourced its first-line customer support and subscription management services to billing software and customer management specialists MGt.

Previously customers subscribed to Racing UK as part of the Setanta Sports package on Sky, however the demise of Setanta Sports in the UK meant MGt had to move quickly to help re-establish Racing UK as a stand alone service in its own right. Subsequently since August 2009, customers have been subscribing to the channel - via MGt’s systems – directly.

Racing UK is outsourcing its frontline customer relationship management operation to MGt, the move enables Racing UK to provide a continued high quality subscriber experience, increase operational flexibility, and have the ability to offer customers access to their broadband viewing option as part of their package.

MGt, the leading support services provider to the digital TV and broadcast industry, will be a first point of contact for new and existing Racing UK customers. MGt has deployed a complete subscription management solution, utilising a full suite of front and back office services. The solution delivered to Racing UK is underpinned by MGt’s Service Delivery Platform, which seamlessly handles the complete customer and revenue lifecycle from sales, service and provisioning through to billing and logistics across multiple customer interfaces

Jamie Mackinlay, MGt’s Commercial Director said “At MGt we understand our clients need to deliver the highest level of customer service to their paying customers. Our impressive track record in the broadcast industry, coupled with unparalleled sector knowledge and experience, means that we are able to seamlessly deliver this as an extension of our own operation. We are delighted to be working directly with an exciting company such as Racing UK in this new phase of their customer relationship development. Excellent customer service is a major competitive differentiator, and our goal is always to make sure we exceed expectation when representing our clients with their most important assets – their customers.”

Nick Mills, Commercial Director of Racing UK, added: “MGt supported our business extremely competently during what was a challenging period following the collapse of Setanta UK, and we feel they offer the best technical and customer service solution for our business going forward.”