March 2008

MGt has published its new whitepaper on how to put viewers firmly at the centre of your universe. This whitepaper outlines some of the technology and consumer changes that have brought about a rapidly changing marketplace and the challenges that this represents to the broadcaster and content owner in a multi-platform environment. It also outlines how an integrated CRM strategy will allow you to get to know the viewer, deepen the viewer relationship and manage this ongoing relationship to build audience loyalty, maximise advertising spend and drive new revenues.

Rhona Campbell, Head of Marketing at MGt comments: “It has become increasingly important to get closer to your viewers to understand who they are and to develop a strong association with the brand so you can deepen this relationship and build audience loyalty. The question that everyone is asking is – how can this be done? Our whitepaper shows how an integrated CRM strategy will give you the ability to own and track customer data, transactions and experiences across different platforms, ultimately providing a single view of the customer. The ability to determine the right content and formulas to support individual consumer choice will be rewarded by larger and higher return on investment from audiences.

For more information on the whitepaper and MGt, please contact Anne-Louise Buick, Marketing Manager on 0870 840 7000 or email: abuick@mgtplc.com.