January 2008

MGt has published its latest whitepaper on how to build both a loyal and profitable viewing audience. This whitepaper discusses the strategies that broadcasters can adopt to help address these issues and, in particular, drive new revenues, maximise advertising spend and build a loyal viewing audience.

Rhona Campbell, Head of Marketing at MGt comments: “As the number of channels increases from hundreds to thousands, finding the right content easily will be the key to delivering a personalised service. The ability to customise the EPG has shifted the power to the consumer – it is no longer about mass-market appointment to view, it is about the individual and the lean forward experience. This, together with a seamless customer and technical support infrastructure, will ensure that broadcasters and content owners can maximise revenues and encourage brand loyalty across multiple platforms.

For more information on the whitepaper and MGt, please contact Anne-Louise Buick, Marketing Manager on 0870 840 7000 or email: abuick@mgtplc.com.