February 2008

MGt are the exclusive sponsors of the Broadcast “Building Audience Loyalty” conference to be held on 14 February 2008 in London . This unique event will provide a dynamic forum in which to discover the new opportunities that effective customer relationship management (CRM) can open up for broadcasters, production companies and audiences.

The digital revolution of the TV industry is radically transforming the relationship between the television industry and its audience. Viewers are moving from passively absorbing entertainment to actively making decisions about what they watch, when they watch and how they watch it. They are now becoming customers of TV content and their expectations of service are higher than ever before.

Richard Eyre, Non-Executive Director, MGt will provide the keynote speech, entitled “CRM – the new deal for customers”. This session will look at how to develop compelling and relevant viewer relationships by using CRM to tailor content and advertising more effectively, target promotional campaigns more efficiently, and stay in touch with viewers to maximise revenue opportunities throughout their lifecycle.

For further information on the event and MGt please contact Anne-Louise Buick, Marketing Manager on 0870 840 7000 or by email: abuick@mgtplc.com.