Sophisticated customer engagement

Outbound telemarketing

MGt has 8 years of experience in the development and running of successful outbound telemarketing campaigns on behalf of its clients.

For 8 years MGt’s Outbound Centre of Excellence has been delivering outstanding sales achievement to leading UK based companies in the Financial Services, Telcom and Media sectors. High sales performance and consistently low CPA (cost per acquisition) sets MGt apart from other suppliers in a competitive environment. Our focus on quality and data optimisation is legendary. It can only be seen as a testament to the quality of our dialler and data management. With operational performance founded on robust processes, we ensure compliance and verification deliver unrivalled quality as well as sales volume.

  • Offshore, Blended or UK based agent population
  • Strategic partnership with Global partner
  • Multi-lingual capability, in 10 countries across the globe
  • Single UK based contract and Account Management
  • Industry leading service implementation and transition
  • Low risk/cost to change
  • Insightful Management Information to support key business decisions

Generating excellent responses to products, services or campaigns is our passion. We use both extensive data analysis techniques and a highly skilled agent force in order to provide cost-efficient, measurable and productive campaigns that will increase sales, reduce financial and operational wastage and minimise customer irritation.

MGt excels at the design, implementation and delivery of outbound campaigns, which drive effective cross-selling and up-selling to carefully segmented customer groups.

We help with the in-depth data profiling, essential for targeting the right customers for a product, service or particular marketing initiative.

MGt also has expertise in designing ad-hoc campaigns which support the changing requirements of our clients' businesses. These could be anything from sophisticated lead-generation campaigns to service calls and satisfaction surveys, all supported by appropriate telephone scripts, trained staff and accessible reporting and analysis functions.

Essentially, we manage the entire customer lifecycle from acquisition to termination and potential turn-around (churn management).

 

 

 

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