iSub / iReg

MGt was in the vanguard of interactive customer management as early as 2001.

Highly efficient interactivity was deployed, enabling Sky viewers to order, buy and subscribe for content via the red button on their remote, MGt helped it’s broadcast clients rapidly grow their active subscriber base with an “always on” service.

This was further developed to allow pay per view (PPV) for high volume events such as boxing and football matches, facilitating that impulsive purchase close to the event, without requiring agent assistance. iSub reflects a very competitive CPA (Cost Per Acquisition) for our clients, and enables an immediate purchase to satisfy that impulse buy.

MGt is at the forefront of event based customer management, with numerous sports broadcast clients. Each one benefits from the ability to acquire customers by this convenient, efficient and compliant route.

From a service provider's point of view, supporting high volume and complex calls can be costly to manage and maintain. At MGt, we recognise the need for customer support to be as highly automated as possible as well as easily scalable to meet fluctuating demand. The ability to manage basic calls through automated services means that the high value and complex calls can be routed to an agent thus enabling opportunities to up-sell and cross-sell new services. This in turn improves customer satisfaction through improved efficiency as well as drives new revenues through maximising conversion of new sales opportunities.