Today, we are witnessing a dramatic change in how content is being delivered to the home and the way in which viewers are consuming that content. Microsoft is quoted as saying that television will change more in the next five years than it has over the past fifty years.

It is no longer about the family sitting around the television in the lounge on a Saturday night watching their favourite variety show. Consumers are much more fragmented, new broadcast platforms are emerging and the traditional advertising model is in decline. This has resulted in broadcasters and content owners having to face some critical questions, namely, how can we make money out of these new platforms and how can we hold on to viewers and encourage them to come back for more?

This whitepaper outlines the strategies that broadcasters and content owners can adopt to help address these issues and, in particular, drive new revenues, maximise advertising spend and build a loyal viewing audience.

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